Proven results, not promises
A cross-section of the businesses we plan and buy for — home improvement and remodeling, retail, senior care and specialty medical. Every plan is bought, not assumed: rate, position and weight are negotiated line by line before a client's name goes anywhere near a schedule.
The categories we know best
Not every agency should work in every category, and the ones we are genuinely useful in have something in common: a defined service area, a considered purchase, and a seasonal shape to demand. That combination is what media planning is actually good at.
Home improvement and remodeling
Windows, siding, roofing, kitchens, baths, decks. Highly seasonal, highly geographic, and a category where the geography decision usually matters more than the channel mix — which is why Connected TV and direct mail tend to earn their place on these plans alongside broadcast.
Retail and showroom
Businesses where the job is to get someone to a physical location. Reach fast, frequency to stay front of mind, and outdoor pointed at the traffic already heading that way.
Senior care and senior living
A category where trust is the purchase barrier and the decision maker is frequently an adult child rather than the resident. That splits the audience in two and the plan has to reach both — which is one of the few genuine cases for newspaper still sitting on a modern plan.
Specialty medical
Elective and specialty practices, where the consideration window is long and the competition is bidding on the same handful of search terms. Demand has to be created upstream or the search budget just gets more expensive every year.
How we report on it
Every account gets the same monthly summary: what was spent, what came back, cost per lead, and this month against last month. Figures are pulled from the accounts rather than retyped, nothing is rounded up, and anything a platform did not report reads “n/a” instead of zero — because zero spend and no data are opposite findings and a client will ask which.
We lead with what improved. We also print what did not, because the alternative is a report you cannot act on.
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Let's build the plan.
Tell us the market, the budget and what a win looks like. We will come back with a plan that says exactly where it goes and what it should return.