Advertising in Brooklyn Park

The Brooklyn Park market

Brooklyn Park holds Target's northern campus and a significant Boston Scientific presence, and is crossed by Highway 610, Highway 169 and the Zane Avenue corridor. It has grown steadily northward, which has left it with a wide spread of housing ages in a relatively small area.

What makes Brooklyn Park different to buy

It is among the most racially and ethnically diverse cities in Minnesota, with large Liberian, Hmong, Latino and Somali communities. For an advertiser that means language, casting and media habits all vary meaningfully within a few miles — and the metro-average audience assumptions baked into most off-the-shelf targeting simply do not describe this city.

What we would put on the plan

This is a market where creative matters more than channel choice, and where we would want to look at your actual customer records before recommending anything. Where the audience supports it, community and in-language media outperform their cost per thousand by a wide margin. Connected TV and paid social both allow the same budget to run different creative against different parts of the city, which is the right structure here.

Areas we cover in Brooklyn Park

The Highway 610 corridor, Zane Avenue, Brooklyn Boulevard, Oak Grove Parkway and the northern growth area, Edinburgh, Shingle Creek, the Village Creek area.

Where to start

Tell us the zip codes you will actually drive to. In a metro this spread out, the service area changes the plan more than the budget does — and getting it wrong is how most of a good budget disappears. See how a plan gets built, or read why Connected TV has become the practical way to buy television against one city rather than sixteen counties.