Advertising in Saint Paul

The Saint Paul market

Saint Paul holds the State Capitol, the headquarters of Ecolab and Securian Financial, Regions Hospital, and a set of colleges — Macalester, St. Thomas, Hamline, St. Catherine — that shape whole neighbourhoods around them. 3M's campus sits immediately east in Maplewood and draws heavily from the city.

What makes Saint Paul different to buy

It is older and more settled than Minneapolis. Summit Hill and Summit Avenue carry one of the longest continuous stretches of Victorian residential architecture in the country; Highland Park, Como and Macalester-Groveland are stable, owner-occupied and long-tenured. Long tenure changes the media problem: these are households that renovate rather than move, which makes them a durable home improvement market but a slower one — the consideration window is measured in seasons, not weeks.

What we would put on the plan

Broadcast reaches Saint Paul perfectly well, but a Saint Paul business buying broadcast is paying for Minneapolis and everything west of it too. For east metro service areas we would concentrate on Connected TV across the Ramsey and Washington County zip codes, direct mail by carrier route into the neighbourhoods with the right housing age, and the community weeklies, which still hold real readership here in a way they no longer do everywhere.

Areas we cover in Saint Paul

Downtown and Lowertown, Summit Hill and Summit Avenue, Highland Park, Macalester-Groveland, Como and the Fairgrounds, Payne-Phalen, the East Side, West Seventh, Frogtown and Rice Street, Merriam Park.

Where to start

Tell us the zip codes you will actually drive to. In a metro this spread out, the service area changes the plan more than the budget does — and getting it wrong is how most of a good budget disappears. See how a plan gets built, or read why Connected TV has become the practical way to buy television against one city rather than sixteen counties.