Newspaper advertising
Narrower than it was, and still the right buy for some categories and some audiences. We will tell you plainly whether yours is one of them rather than selling you a line because it is on the rate card.
Who newspaper still reaches
An older, higher-income, more local readership than any other channel on the plan, and one that still reads with intent rather than scrolling. For categories selling to people over sixty — senior living, hearing, vision, estate and legal services, certain home services — that is not a consolation prize. It is the audience.
It also carries something no digital placement does: implied endorsement from the publication. A full-page in a community weekly reads as a local business of standing. That is worth something in a category where trust is the purchase barrier.
What we buy
The Star Tribune and the Pioneer Press for metro-wide reach, and the suburban and community weeklies where the readership is genuinely local and the rates are a fraction of the dailies. Inserts and preprints where a piece needs to be kept rather than read once.
Position is negotiable and matters more than most buyers realise — section, page, and whether you are alone or stacked against three competitors. So is frequency discounting, which is where most of the real money is on a print buy.
When we will talk you out of it
If your customer is under forty-five, print is usually the wrong dollar and we will say so. The same budget in Connected TV or direct mail will reach that person more times, more cheaply, and with better measurement.
We also will not sell print on circulation figures alone. Circulation is copies distributed, not people who saw your advertisement, and the gap between those two has widened considerably.
Let's build the plan.
Tell us the market, the budget and what a win looks like. We will come back with a plan that says exactly where it goes and what it should return.