Advertising in Lakeville

The Lakeville market

Lakeville has grown from a small Dakota County town into one of the ten largest cities in the metro, driven by new residential construction along I-35 and by the Airlake Industrial Park on its southern edge. Its school district is one of the larger draws pulling families south out of the inner suburbs.

What makes Lakeville different to buy

The housing is new, which flips the usual home improvement logic. Very little here needs a roof or windows yet. What it needs is everything a newly-built house does not come with: finished basements, decks and patios, landscaping, fencing, storage, window treatments, and eventually the first replacement of builder-grade fixtures. Advertising windows and siding into Lakeville is a common and expensive misread.

What we would put on the plan

Direct mail is unusually strong here because the new-construction carrier routes are easy to isolate and the households in them are all at the same stage. Connected TV across the southern Dakota County zip codes covers the rest. Broadcast is the weakest option on this list for a Lakeville-only business — the city sits at the far south edge of a market that stretches well north of Minneapolis.

Areas we cover in Lakeville

The I-35 corridor, Downtown Lakeville and Holyoke Avenue, Kenrick Avenue, Airlake Industrial Park, Crystal Lake, Lake Marion, Spirit of Brandtjen Farm.

Where to start

Tell us the zip codes you will actually drive to. In a metro this spread out, the service area changes the plan more than the budget does — and getting it wrong is how most of a good budget disappears. See how a plan gets built, or read why Connected TV has become the practical way to buy television against one city rather than sixteen counties.