Advertising in Eagan

The Eagan market

Eagan holds the headquarters of Blue Cross and Blue Shield of Minnesota, a large Thomson Reuters campus, and the Minnesota Vikings' TCO Performance Center and Viking Lakes development. It sits where I-35E and Highway 77 carry the south metro's commuter traffic toward Minneapolis and Saint Paul.

What makes Eagan different to buy

Where several cities on this list are defined by growth, Eagan is defined by tenure. Most of it was built through the 1980s and 90s, the households are settled, and turnover is low. That produces a specific pattern: a large stock of houses now thirty to forty years old, owned by people who intend to stay in them. Roofs, windows, siding, HVAC and kitchens all come due on that timetable — which makes Eagan one of the better replacement-and-renovation markets in the metro.

What we would put on the plan

This is a market to work with sustained frequency rather than bursts, because the trigger is a system failing rather than a season starting — and you want to be the name already known when it does. Connected TV across the Dakota County zip codes at a steady weight, direct mail into the carrier routes matching housing age, and paid search always on to catch the moment the furnace stops.

Areas we cover in Eagan

Viking Lakes and the TCO Performance Center, Cedar Grove, Yankee Doodle Road, Eagan Promenade, the Pilot Knob and Lone Oak corridors, Blackhawk Lake, Thomas Lake.

Where to start

Tell us the zip codes you will actually drive to. In a metro this spread out, the service area changes the plan more than the budget does — and getting it wrong is how most of a good budget disappears. See how a plan gets built, or read why Connected TV has become the practical way to buy television against one city rather than sixteen counties.