Advertising in Blaine

The Blaine market

Blaine sits in Anoka County along the Highway 65 and I-35W corridors, and is best known for the National Sports Center, which draws tournament traffic from across the upper Midwest and fills local hotels and restaurants on event weekends. The city has grown steadily north and east.

What makes Blaine different to buy

Household incomes here sit below the metro's affluent western and eastern suburbs, and the buying behaviour follows: price and payment terms carry more weight, and clarity beats polish. A plainly stated offer with a number in it will outperform an atmospheric brand execution by a wide margin. The housing is mixed — 1970s and 80s stock in the older sections, new construction on the northern edge — so both the replacement and the finishing markets are live.

What we would put on the plan

Radio is genuinely strong in this market: the commute south into Minneapolis is long, and radio buys frequency more cheaply than anything else on the plan. Pair it with Connected TV across the Anoka County zip codes and financing-led creative where the category allows it. Event weekends at the National Sports Center are worth planning around for any business that benefits from visitor traffic.

Areas we cover in Blaine

The Highway 65 corridor, the National Sports Center and Radisson Road, Northtown and the 10th Avenue area, Lexington Avenue, the Ball Road and Lake Netta areas, Blaine's northern growth edge.

Where to start

Tell us the zip codes you will actually drive to. In a metro this spread out, the service area changes the plan more than the budget does — and getting it wrong is how most of a good budget disappears. See how a plan gets built, or read why Connected TV has become the practical way to buy television against one city rather than sixteen counties.