Ch. 4CBS
WCCO
Media Planning · Creative · Buying
Stone Arch Bridge, Minneapolis · Photo: Mick Haupt / Unsplash
Results driven advertising that moves people.
We produce creative that inspires action, and we negotiate the media plans that put it in front of the right audience. Not flashy or fancy — we work hard, and we have proven results to show for it.
8 channels
Television, digital, radio, direct mail, newspaper, outdoor, social and email — planned together, not in silos.
One roof
Creative and media buying under the same roof, so the message and the placement are built for each other.
Full reporting
Transparent metrics and reporting, so you can easily track what your budget actually returned.
How the work gets made
Creative and buying, built together.
The plan and the message are produced side by side here — not handed off between separate shops that never talk to each other.
Channels we plan and buy
01Television
02Digital
03Radio
04Direct Mail
05Newspaper
06Outdoor
07Social Media
08Email Marketing
Local broadcast
We buy the
We buy the
Twin Cities.
A combination of Streaming Television and Traditional Television is still the fastest way to put a message in front of a whole market at once. We plan and negotiate directly with the Minneapolis–Saint Paul stations — rate, daypart and position, station by station.
Ch. 5ABC
KSTP
Ch. 9FOX
KMSP
Ch. 11NBC
KARE
Ch. 23The CW
WUCW
Ch. 41ION
KPXM
KSTC independent
WFTC / MyNetworkTV
TPT public television
Cable & Connected TV
Station logos are each broadcaster's own trademark — drop the official files into these cards and the callsign type steps aside. Line-up current as of this build; confirm affiliations before publishing.
What we do
Three things,
Three things,
done properly.
Most of what goes wrong in advertising is a good message in the wrong place, or the right place carrying a weak message. We do both halves, so neither one gets blamed for the other.
A plan is not a list of channels. It's a schedule, argued out before a dollar moves.
Creative that inspires action
The right message is the one that speaks directly to the person that needs your product. We produce creative that works — written and built to be bought against, not to win awards.
Plans negotiated, not ordered
We have the tools to analyze each unique market. We plan and negotiate complete campaigns that place your business in front of the right audience — and we push on rate, position and weight every time.
A strategy you can measure
A clear digital strategy is a necessary piece of every successful marketing plan. We provide transparent metrics and reporting, so you can easily track your results — and change course while it still matters.
How a plan is built
Anatomy of a
Anatomy of a
media plan.
A plan is not a list of channels — it is a schedule. What runs, how heavily, and in what order, so each channel is doing the job it is actually good at.
Channel
W1W2W3W4W5W6
W7W8W9W10W11W12
Television
Digital
Radio
Outdoor
Direct Mail
Social Media
Email Marketing
Heavy weight
Sustaining
Light / maintenance
Illustrative flighting only. Every real plan is built to the market, the budget, the season and what the last one told us — then negotiated line by line.
The work
Proven results,
Proven results,
not promises.
A cross-section of the businesses we plan and buy for — home improvement and remodeling, retail, senior care and specialty medical.
Every plan is bought, not assumed
Rate, position and weight are negotiated line by line before a client's name goes anywhere near a schedule.
“[ Client testimonial — the single best thing a client has said about working with RA. ]”
We put our name on every plan we buy.
No flash, no jargon. A media plan with our signature on it means we negotiated it, we are accountable for it, and we can show you what it returned.
Get started
Let's build the plan.
Tell us the market, the budget and what a win looks like. We will come back with a plan that says exactly where it goes and what it should return.